HTC's market value is now around US$33 billion (S$41 billion), about the same level as Nokia and surpassing Blackberry maker Research In Motion's (RIM's) US$28 billion, according to analysts. -- PHOTO: AFP
TAIPEI - TAIWANESE smartphone maker HTC has risen to global prominence by transforming itself from a contract maker into a viable brand, one of the toughest feats in the fiercely competitive hi-tech industry.
'Quietly Brilliant' is the motto adorning HTC's advertisements - and quietly, brilliantly it has managed to grow and grow, until recently it stunned the industry by becoming as big as Nokia.
'Today HTC is synonymous with smartphones,' said Wang Ying-Yu, a research manager at Industrial Technology Research Institute, a think-tank in the city of Hsinchu in northern Taiwan.
'It has been more successful than any other company in Taiwan at pulling off the difficult task of building a brand,' he said.
HTC's market value is now around US$33 billion (S$41 billion), about the same level as Nokia and surpassing Blackberry maker Research In Motion's (RIM's) US$28 billion, according to analysts.
HTC has also set several records in Taiwan, and was listed as the most profitable company last year, while co-founder and chairman Cher Wang is currently the island's richest person. -- AFP
Source The Straits Times
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